Ongoing PR-Support CleverReach
General, ongoing press support and placement in relevant trade media and regional press, as well as development of new communication strategies.
The client wanted a direct contact and coordinator of general press inquiries and support as well as the targeted approach of relevant trade media (t3n, Onlinemarketing, Internet World Business, Horizont, etc.) regarding current industry trends and news. The general perception within the trade press was to be increased and promoted, and incoming press inquiries and projects were to be implemented promptly and in accordance with the customer’s ideas.
In addition, the customer wanted a stronger positioning in the regional area.
Due to the regional proximity of the agency, local projects and press events could be implemented in an uncomplicated manner during the course of the cooperation and communicated directly with the regional press.
BOHMerang also provides ongoing support for product communication on the e-mail marketing tool “CleverReach”, for specialist placement in the context of e-mail and newsletter marketing (trends, tips and tricks, address acquisition, checklists, sales psychology, etc.), as well as positioning of the company, CEO and marketing contact through interviews on current industry events (marketing in the Corona crisis, debate about “you or you”, personalization in e-mail marketing, etc.).
Customer surveys were created for appropriate content placements and positioning of the company as a thought leader in the communications industry, and the findings were offered to the press as technical articles.
Over the course of the collaboration, new placements were steadily facilitated regionally as well as professionally, further sharpening the brand image and strengthening awareness within the industry. These included reports from Horizont, t3n, Onlinemarketing, Internet World Business and many more.